April 13, 2025 • Auction starts at 1 p.m. CST
Lunch Served @ Noon

A Legacy of Excellence. A Future of Profitability.

Top-Quality Bulls & Heifers: Handpicked based on genetics that emphasize calving ease, growth and sustainability in diverse environments. Whether you’re a commercial producer looking to improve your bottom line or a purebred breeder looking for the next cornerstone of your herd, the SRR 7th Annual Production Sale offers something for everyone.

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View 2025 Catalog

Yearling Hereford Bulls
18-Month Old Hereford Bulls
Black Baldy Heifers

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If you would like a catalog mailed to you or looking for information on the cattle please click on the button below or contact

Kevin (608) 778.8685

Stacy (608) 732.3685

Videos available to view, click here to view. Catalogs will be mailed out April 1st.

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Lot #11 - The Ladies of The Royal Sale October 21, 2023, Kansas City, MO

Reg # 44431048

SRR MISS B413 VALIDATED 2053ET

GENOA Miss Hometown 10Y15047 (Dam of Lot #11)

This heifer has all the right tools needed to shape the future of anyone's program. The combination of phenotype and genomics is remarkable. When you look at her design and structure, it is truly special. Then look at her genomic numbers and you will see very few animals have the high level of balanced traits she has. Her Dam is a leading donor at Genoa Livestock producing high end carcass quality. She is in the top 10% WW, YW, MILK, REA and top 1% for MARB and CHB.